City Vibes
Capture the Vibes of the City Through the Artists That Create It.
Client
PandoraCapabilities
Brand Development Campaign Strategy Production Editorial Social Strategy Digital Marketing
Description
City Vibes was our love letter to Atlanta and its impact on music and culture.
Through interviews, storytelling, merchandise, exclusive stations, experiential stunts, and an unforgettable live concert, we spotlighted Atlanta’s roots and influence through the eyes of Pandora.
Pandora offers a unique blend of functionality that allows users to curate a custom sound, their own vibe. We tied this insight together with the fact that each city creates its own fingerprint create…its own vibe. And no city does it better than Atlanta.
Insight
Atlanta doesn’t follow trends. It creates them.
Idea
Tell the sights, stories, and sounds that power the city.
We had to show out for the A in every way. We rolled out City Vibes through short-form content, digital banners, a custom mural by Jeks, social assets, and in-app takeovers—all building toward a marquee live event headlined by JID, Jacquees, and Money Man. Did we mention a Drone Show above the Georgia Dome?
Impact
City Vibes delivered over 85 million impressions and exceeded Pandora’s goals for both listens and clicks, while ALSO reducing cost per listen by 32 percent.
It also drove millions of organic impressions and thousands of direct engagements, quickly becoming one of Pandora’s top-performing campaigns of the year.
More than just awareness, it reestablished Pandora’s presence in the culture and reminded audiences why Atlanta is the mecca for culture and Pandora is the mecca for music lovers.