Stranger Things
In a City of Iconic Destinations, We Helped Launch a New One.
Capabilities
Campaign Concepting Influencer Strategy Production Post-ProductionClient
Netflix
Description
We partnered with Netflix to launch the flagship Stranger Things store, transforming one of their marquee titles into a marquee destination on the Las Vegas strip.
Insight
We have to stand out in a sea of distractions.
A city built on spectacle, Las Vegas demands creative that captures attention fast. Our job was to make the Stranger Things store feel visually, culturally, and emotionally iconic, while preserving the essence of the Stranger Things Lore.
Idea
What happened in Hawkins, doesn’t have to stay in Hawkins.
We captured a citywide takeover with local Vegas influencers rocking Stranger Things gear, shot at the city’s most iconic landmarks. Each moment anchored Stranger Things as the newest attraction on the Strip, building hype for the launch and driving fans straight to the store. The content lived across social and digital displays in and around the store, calling all Stranger Things fans to explore the new experience.
Our content helped drive foot traffic and make the new store a must-see destination for Stranger Things fans and Vegas tourists. Blending the two worlds extended the Stranger Things universe and successfully marked a new entry point into Netflix’s immersive experience rollout.
Insight
The store became part of the story.
