The Little Mermaid
A Whole New World and a Whole New Cast Created a Whole New Opportunity.
Capabilities
Production Post-Production Creative Direction Cultural FluencyClient
Disney
Description
Disney projects require creative precision, high-level production, and the kind of discretion that keeps the magic under wraps.
For The Little Mermaid, we dove into a fast-paced production schedule to deliver high-impact featurettes that helped bring the new Little Mermaid story to the surface.
Insight
High-stakes franchises require high-trust partners.
When working with a tentpole as iconic as The Little Mermaid, there’s no room for missteps. Every deliverable has to hit the mark on every front.
Idea
A new princess needed a royal announcement.
We produced multiple featurettes to support the release of Disney’s live-action adaptation, highlighting its historic casting, creative vision, and emotional pull. With a tight turnaround and high expectations, we delivered polished pieces that celebrated the film’s magic while respecting its secrecy. Each asset was built to spark conversation, deepen fandom, and reflect the cultural significance of this reimagined classic.
The featurettes garnered over 3 million views each, building anticipation, fueling fan excitement, and showing our ability to deliver under pressure on one of Disney’s most culturally meaningful projects to date.
Insight
Millions of views, one unforgettable moment.