Hartbeat
Hart-Filled Comedy Is The Blueprint.
ClientHartbeat
SolutionsSocial Strategy Community Management Content Development Cultural Fluency Copywriting
Description
Hartbeat, LOL Network, and Chocolate Droppa are the digital engines of Kevin Hart's comedy empire.
We partnered to bring all three platforms to life on social, translating these ventures into scroll-stopping social destinations.
Insight
Kevin Hart’s brand is bigger than any single platform.
Kevin Hart is the King of Comedy, but his empire spans multiple brands with distinct purposes and audiences. Hartbeat targets industry insiders and aspiring creators. LOL Network serves established comedy fans seeking premium content. Chocolate Droppa brings nostalgic energy to a whole different demographic. Each brand needed its own strategic approach, but they all required the same thing: content that stops the scroll and starts conversations.
Idea
Every post is a punchline.
From launching Hartbeat's TikTok to expanding LOL's footprint to reviving the legendary Chocolate Droppa, we built distinct social voices that each captured Kevin's timing, wit, and heart in their own way.
We didn't copy and paste content across platforms. Instead, we crafted strategic approaches for each brand: Hartbeat celebrated up-and-coming comedians alongside Kevin’s growing library of original series, LOL Network delivered hilarious memes and the best of internet culture, and Chocolate Droppa never saw a rapper he didn’t want to battle (in the comments or IRL).
Impact
Each follower gained a front row seat to the evolution of comedy.
Three brands, three strategies, one undeniable result.
LOL Network added over 450k followers across platforms. Hartbeat grew from 33k to 167k on Instagram while taking their TikTok from zero to 140k followers and 44 million views in less than a year, all organic. Chocolate Droppa's revival brought 54k followers in just two months.
The numbers tell the story, but the real impact was building a new frontier for the future of comedy, led by one of the most iconic voices in it.
