On Your…
Sometimes, the Perfect Song Finds You.
Client
PandoraCapabilities
Digital Strategy Social Strategy Production Post-Production
Description
With this campaign, we set out to show how Pandora delivers the perfect soundtrack for life's moments.
Our vision came to life through dynamic vignettes that highlight the transformative power of the perfect song.
Insight
Pandora is like a friend who knows exactly what you need to hear, exactly when you need to hear it.
Sometimes, you don’t want to search for the right song; you just want the perfect one to find you, especially when you’re dealing with those life moments that need something to change the vibe.
Idea
We created a series of spots that were rooted in reality.
We've all been drained after work, forgot about an event, and wanted to turn up with our crew. So we showed how Pandora can amplify those moments with the perfect soundtrack.
Impact
This campaign reminded people that Pandora’s biggest benefit is that you can Just Press Play.
The spots resonated because they spoke to real moments that we experience every day, and positioned Pandora as a functionally different experience than other music apps. It's your personal vibe-setter that's got your back in every situation.