Cold As Balls
Cold Tubs & Hot Takes.
Client
LOL NetworkCapabilities
Social Strategy Post Production 
Description
As the social AOR for Cold As Balls Seasons 10-12, our team delivered trailers, branded cutdowns, episodic sizzles, and behind-the-scenes social content that pushed the series to colder depths.
Season 10 brought in the live crowd.
Season 11 blew up with stars like Saquon Barkley and Rhea Ripley. Season 12 might be the goat…because literally there goats AND goats like Tom Brady, CeeDee Lamb, and CM Punk.
The formula stayed the same: legendary athletes freezing in ice baths, confessing secrets, and taking shots at Kevin Hart’s height.
Insight
Legendary Guests Create Legendary Moments.
Idea
Small Host, Big Guests,
Even Bigger Success.
Three seasons of collaboration and millions on millions on millions of views later, Cold As Balls has become a cultural force and must-stop destination for top athletes and celebrities. Our content is further cementing Cold As Balls as a premier destination for sports talk and it’s only getting colder from here.
Impact
Take the Tub to the Timeline.
Cold As Balls is a massive hit because it pairs Kevin Hart’s irreplacable comedic prowess, deep ice baths, and even deeper questions. So, our approach was to highlight the most shocking takes in each episode (especially the cringe-worthy icy moments) to show viewers that Cold As Balls is content they couldn’t get anywhere else.
We took that energy across formats and platforms with each piece of content giving fans rare access to their favorite athletes while they were LITERALLY freezing.