Anime Awards
Anime’s Biggest Brand Created Anime’s Biggest Night.
Client
CrunchyrollCapabilities
Social Strategy Production Post-Production Event Capture
Description
The Anime Awards is Crunchyroll’s biggest stage. We partnered to make sure their social content amplified the moment, spotlighting the shows, talent, and trends that made AA24 special.
With a global audience, not everyone can be in the room. So, how do we make every fan feel like a part of the celebration, no matter where they are in the world?
With a global audience, not everyone can be in the room. So, how do we make every fan feel like a part of the celebration, no matter where they are in the world? Roll out social content that touches every corner of the planet.
Insight
The Anime Awards are bigger than one night.
Idea
Hot takes and hot dances are timeline gold.
From Orange Carpet coverage to real-time content and creator collabs, we made sure fans could celebrate their favorites, react with community, and feel every win. We captured talent on the Orange Carpet, asked Megan Thee Stallion to drop her anime hot takes, and even had influencers doing the Mashle dance (IYKYK).
Idea
Real Anime Fan Sh**.
These awards were bigger than ever and the views showed it. Over 30 million people tuned in and turned one night into a engaging discussion that lasted weeks. We helped Crunchyroll execute the fan-first social content in real-time and the results spoke for themselves.
