BLOODLINE
Capabilities
Strategy, Consulting, Content Production, Community Management, Influencer Marketing Client
Warner BrosDC’s first Latino superhero could create anything. We made sure that included community.
Description
We partnered with Warner Brothers to create a strategy, voice, and social content that connected Blue Beetle to key audiences: Latinx, Millennials, and Gen Z.
“Whatever it is, the way you tell your story online can make all the difference.”
Insight
You have to understand the culture to tap into what moves it.
Blue Beetle wasn’t just a film. It was historic. So if the campaign was going to hit, we knew it had to speak to the culture, not just about it.
Idea
Show up with fluency not just frequency.
We weren’t just here to post trailers. We helped Warner build a voice that could sit at the table with your abuelita, laugh with your cousin, and still go back and forth with that one drunk tío. Our team led strategy, social content, and influencer programming that felt both proud and playful because Latin culture deserves to see itself with texture, joy, and truth. And just like Blue Beetle, we all become heroes when we’re protecting something bigger than ourselves. That was the energy we brought to the feed.
Impact
The following grew 20K to 120K, but the community grew even stronger.
By the end of the campaign, Blue Beetle’s social following grew more than 5x, but the numbers were just the receipt. What really mattered was the comment section. People weren’t just engaging, they were representing their pride and excitement to be seen, felt, and heard. We didn’t just grow a feed. We built a space where the culture itself could show up and see itself as the hero.
